Finishes: Colors & Stains

with Kaizen Gaming’s sports betting brand Betano.

The Betano deal, which covers the

first team and B team, sees media 💸 giant Altice end the shirt sponsorship element of its

partnership with Porto. That broad €457.5 million (US$479 million), ten-year

partnership 💸 signed in 2024 also includes broadcast rights to Porto’s home league